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Users will soon have a fresh option that permits them to cut down on the amount of AI-created media appearing in their streams. This step comes as the service announced that it presently contains in excess of 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a widespread launch. This advancement aligns with a rise in AI content, fueled by new AI video creators.

AI Content on Other Platforms

Studies have shown that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A considerable share of this content is considered low-quality AI content, a term for substandard, bulk-generated content that is frequently nonsensical or surreal.

Our research shows that many people appreciate content made with AI tools, including AI artwork to educational videos, and we aim to give people the option to see more or less of that, according to their own preferences,” said a company executive.

Volume and Proportions

The platform disclosed that there are presently over a billion videos on its service labeled as AI-generated. In total, more than 100 million media items are added to the app every day, making clips made by AI a relatively small part of its overall inventory.

User Control Features

Members will be in a position to decrease or raise the level of AI content they view by using the topic control option in the app and selecting AI-made media. Additional categories that are already be adjusted under the tool include politics, clothing, cosmetics, and movement.

Platform Guidelines

TikTok’s guidelines require content makers to label lifelike artificially created content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.

In addition, the platform will now apply an AI-generated watermark to content created with its proprietary AI systems, or identified by an collaborative effort for recognizing AI-generated material. This action is aimed to help prevent users from trying to circumvent the disclosure requirement.

AI Literacy Programs

The company is also introducing a $2m awareness program for professionals and institutions to develop learning resources about responsible artificial intelligence. This project will assist charitable organizations dedicated to training programming and robotics.

Moderation Strategy

TikTok has defended its moderation strategy, amid debate over plans to make redundant numerous review team members in the UK. TikTok is set to reduce hundreds of positions in its user protection department in London, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.

A company official explained that people-led review would continue to be important, but AI can shield workers by removing the most harmful content prior to it gets reviewed by people. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to the use of its AI tools.

We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”